Why Your Business Should Invest In Influencer Marketing
Brands Why Your Business Should Invest In Influencer Marketing Aug. 17, 2018

Influencer marketing is the fastest-growing online marketing channel, and if it isn’t at the forefront of your marketing agenda then ...

Why You Should Switch To An Instagram Business Account
Brands Why You Should Switch To An Instagram Business Account Aug. 14, 2018

At The Blogger Programme, we believe that people go to Instagram to be inspired and discover content that they care ...

TBP Insiders: Harriet Shearsmith
TBP Insiders TBP Insiders: Harriet Shearsmith Aug. 9, 2018

This week brings another TBP Insiders! This time, with the super-mum that is Harriet Shearsmith. The Blogger Programme met with ...

TBP Spotlight: Top 6 Influencer Collectives
TBP Spotlight TBP Spotlight: Top 6 Influencer Collectives July 17, 2018

This week we bring you 'influencer collectives' that we think you should be working with! From fitness friends, talented twins, ...

TBP Abroad: Ibiza with So..? Fragrance
Events TBP Abroad: Ibiza with So..? Fragrance July 12, 2018

It’s a slightly bitter sweet #throwbackthursday with this blog post, as we currently sit at our desks back in London ...

How To Create An Effective Influencer Brief
Brands How To Create An Effective Influencer Brief July 10, 2018

Are you looking for the perfect influencer for your brand but are unsure how to go about reaching out to ...

How Brands Can Utilise Instagram Stories
Brands How Brands Can Utilise Instagram Stories May 31, 2018

Instagram is growing as a social platform week by week, and to keep up with the latest social media industry ...

Instagram Engagement Rates: The Full Breakdown
Industry Instagram Engagement Rates: The Full Breakdown May 29, 2018

The influencer marketing industry is definitely booming of late, there is no question about that, and recent research has shown ...

The Two Minute Guide To ASA Guidelines
Industry The Two Minute Guide To ASA Guidelines May 4, 2018

As the influencer marketing industry grows and more brands discover the benefits of working with influencers, it is important that ...

TBP Insiders: With YouTubers Molly & Laura
TBP Insiders TBP Insiders: With YouTubers Molly & Laura May 2, 2018

We were lucky enough to indulge in the most Instagrammable afternoon tea ever at London’s famous One Aldwych Hotel, located ...