It was recently revealed that video content is the  best performing digital content, and that both brands and bloggers should ...

Paid advertising and search engine optimization can be useful for getting your brand in front of your target audience. But if ...

The Coachella Valley Festival  is an annual music and arts festival held at the Empire Polo Club, in the Inland ...

The  authenticity of influencers is being watched extremely closely, with episodes from Fyre Festival and the BBC Panaroma shaking up ...

The Blogger Programme believe that an influencer brief is a key component of any influencer marketing campaign, as it's how ...

Over the past year,  Instagram has slowly introduced a series of shopping features, including product tagging and links directly to ...

The influencer marketing industry is ever evolving, and it is important to remember that content creators are not advertising space, ...

As a brand, repurposing your influencer marketing content can add maximum value to your campaign.  Harnessing the power of influencer ...

Influencer fraud. Two words that have been a hot discussion point for some time now within the influencer marketing industry. ...

2018 has seen influencer marketing become an integral part of wider marketing strategies, changing the way we shop and how ...