It was recently revealed that video content is the best performing digital content,and that both brands and bloggers should be looking to add video into their social media marketing strategy. In a recent study, 97% of marketers assert that video has helped them increase user understanding of their products and services, and 76% of those say that video has helped them increase sales. But what types of video content should you be creating, and which formats and options are gaining momentum and interest?
Live Q&A videos are becoming more and more popular, with brands using this form of content creation to answer customer questions and also interview relevant industry professionals that are in line with their brand and target audience. For instance, if you were a furniture company, it would be a nice idea to do a Q&A with an interior designer, a professional whom your audience are going to learn from and find interesting. It is predicted that 80% of all internet traffic will come from video by 2020, so Q&A's are a great way to jump on this growing trend.
To gauge the effectiveness of their message, brands are starting to create 1-to-1 videos such as ‘How To’ videos, ‘Top Tips’ videos and ‘Product Review’ videos. By creating this kind of content, you are investing time into your brand and ultimately are going to engage and attract more customers. These various types of insightful and useful videos could ultimately lead to a direct purchase or sale.
360 Degree Videos
It is said that businesses will continue to wow their target audience by delivering a unique and immersive experience with 360-degree videos. This type of video content is where a view in every direction is recorded at the same time, and brands are tended to use this kind of video content to showcase a latest product or service.
By knowing these trends, you can start to create a more targeted and effective video strategy to deliver a more interactive experience to your users.