Build Your Presence
It tends to be that the bigger your following the more events you will get invited to.
This is because most bloggers with a large following are frequent and reliable content creators. They continuously write blog posts complimented by great social media content which results in a loyal engaged audience who respects and trusts them. It is for this reason brands choose to invite bloggers to exclusive press events and product launches - To allow their brand to be promoted in a unique and creative way amongst a large audience.
So if you have a good blog and a great presence on social platforms (Instagram, YouTube, Twitter) brands will eventually start to notice you. A good tip is to always include your email address on your blog and social media so you are easily contactable.
Make The First Move
However if you don’t have a large following, don’t forget that you can also make the first move and contact a brand yourself (via Email/Twitter/Instagram). Many bloggers dismiss the idea as they feel brands are already contacted numerous times a day, which in some cases is true. Therefore, if you are going to contact a brand make sure you do not send a generic boring message. Be unique, creative and show your personality! Another great tip is to have a media pack that represents who you are as a blogger. This will help to set you apart from the rest and will show the brand why they should be interested in building a relationship with you.
Look Out For Plus Ones
If someone you know has got an invite to an event, why not check if they have a plus one? Most brands will give a plus one and it’s a great chance to meet the brand in person and introduce you and your blog. A great tip is to have a business card which includes all your social media links. This will ensure that even after meeting numerous of other bloggers, the brand will remember you and hopefully express an interest in your social media.
When posting content on Instagram or Twitter always make sure you tag the brand you are featuring - It’s a great way to get noticed by the brand and show them that you are a loyal customer of their brand. In addition to tagging the brand on social media, it’s a great idea to also email the brand to let them know you featured their brand. Having the brand notice your social media content will not only increase their interest in you but your content may even get re-posted and featured on the brand’s social media which will increase your exposure across a new and bigger audience.
So there you have it folks! Our top tips on getting invited to exclusive blogger events. We hope this has helped you and if you have any other tips that you use please share in the comments below!