Nowadays, consumers not only want to follow brands, but the face behind the brand. This increasing curiosity is the reason that CEO's are cultivating their personal following and becoming the new influencers. Through Instagram, business leaders have started to boost their profiles, which in turn reinforces the image of the business and creates consumer loyalty. Here are 5 of TBP's favourite CEO influencers...
This italian trendy duo are the creative directors and co-founders of The Attico. A brand with a clear message - it's time to dress up! On their profiles, you can find a mixture of inspiring images showcasing how they style their collections, swell as the eye and love for art and travel.
Founder and CEO of Girlboss, a platform aiming to provide millennial, ambitious women with the tips and connections necessary to be successful in their careers. Amoruso is also well-known for launchingNasty Gal in 2006 - a pioneering fashion retailer. On her Instagram feed, you can find inspirational quotes, daily lifestyle tips and key dates for when she is doing panel talks and motivational speaking.
Lana is only in her early 20s, yet this entrepreneur has already founded one of the 'It Girls' favourite labels, Orseund Iris. She uses her feed to share her creative progress and adventures with her fans and gives us a sneak peek behind the scenes of her successful brand.
Whitney is the founder and CEO of Bumble, the app that empowers users to connect with others to date, network or just to meet new friends. It's the first app where women make the first move. Whitney boosts 107k fans on Instagram, and uses her profile to share updates of the app and has a special focus on empowering her female followers.
Katina is the CEO of Stitch Fix, an online personal shopping platform which aims to help females find clothes they love. Through her Instagram, she engages her fans by posting how she goes about her daily lifestyle while juggling running Stitch Fix and still finding time for self-love and family time.