The Art Of Influence

Jan. 30, 2019

It is no secret that Instagram has paved the way for creators of all kinds, which has allowed them to make their mark in the digital space. This especially holds true in the art community. Over the last few years, artists have become some of the most sought-after creators for brands. As a result of these collaborative opportunities, artists have quickly become online 'influencers’ and ‘creators’ in their respective industries. TBP have highlighted a few examples of influential artists and their incredible work… 




Fashion Illustrator - @angelicahicks


Fashion illustrators are storming the way thanks to the rise of social media. We see them sitting front row at Fashion Week and collaborating on social media content for some of the world’s most iconic luxury brands. Angelica Hicks’ bold illustrations have caught the attention of the industry in a big way, and has helped her grow a following of over 60k followers on Instagram. Angelica has attracted brands like Gucci which resulted in a product design collaboration, and Alice + Olivia, where she illustrated the brand’s set design for their SS18 show at NYFW.




Food Stylist - @alphafoodie


The women behind Alpha Foodie, Samira Kazan is a top food influencer with over 665k Instagram followers. Part of Samira’s appeal is her focus on food styling; Samira creates recipes and foods that are incredibly well presented and regularly posts videos that demonstrate how she creates her mouthwatering dishes. The intricacy and detail of her creations, as well as her loyal engaged followers, have given her opportunities to work with brands such as Tesco, Sainsbury’s and Waitrose.




Interior Designer - @sophiepatersoninteriors


Interior designers are another niche genre that are rising daily on our social media feeds, and Sophie Paterson is no exception. Sophie’s style has been a win on Instagram, with now over 287K followers who have fallen in love with her contemporary classic style. You will find a predominantly neutral base from her interiors, with a delicate use of colour and layers of luxury and texture. Sophies rise on social media has presented opportunities to feature on ‘A Week With Sheerluxe’, and allowed her to work on projects all over the world thanks to her international following.




Graphic Designer - @adamjk


Adam Kurtz is widely known for his graphic design work which features personable quotes and sayings that ‘speak to you’. He’s been able to capitalise on his raw, honest point of view as an artist and take things one step further through publishing books and engaging in style and homeware collaborations with brands like Urban Outfitters. Adams bright personality has been an absolute hit online and mirrors his approachable and colourful work.



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